Unto us the Machine is born

An interesting article by Kevin Kelly
in today's The Age:
http://theage.com.au/articles/2005/11/14/1131816858554.html?oneclick=true

By 2015 the internet as we know it will be dead, killed by a globe-spanning artificial consciousness, writes founding Wired editor Kevin Kelly.

THE web continues to evolve from an entity ruled by mass media and mass audiences to one ruled by messy media and messy participation. How far can this frenzy of creativity go? Encouraged by web-enabled sales, 175,000 books were published and more than 30,000 music albums were released in the US last year. At the same time, 14 million blogs were launched worldwide.
All these numbers are escalating. A simple extrapolation suggests that in the near future everyone alive will (on average) write a song, author a book, make a video, craft a weblog, and code a program. This idea is less outrageous than the notion 150 years ago that some day everyone would write a letter or take a photograph.
What happens when the data flow is asymmetrical - but in favour of creators? What happens when everyone is uploading far more than they download? If everyone is busy making, altering, mixing and mashing, who will have time to sit back and veg out? Who will be a consumer?
No one. And that's just fine. A world in which production outpaces consumption should not be sustainable; that's a lesson from economics 101. But online, where many ideas that don't work in theory succeed in practice, the audience increasingly doesn't matter. What matters is the network of social creation, the community of collaborative interaction that futurist Alvin Toffler called prosumption. As with blogging and BitTorrent, prosumers produce and consume at once. The producers are the audience, the act of making is the act of watching, and every link is both a point of departure and a destination.
Continue:
http://theage.com.au/articles/2005/11/14/1131816858554.html?oneclick=true